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10 Tips for Writing a Great Website Bio
Feature
by Keri Jadrovski
When we’re developing content for websites, it’s common for clients to express concern about their online bio. What do they need to include? How long should it be? Do they really NEED to have their bio on their website?
So, in honor of National Update Your Bio Day, we’d like to delve into this topic and share tips to make the task a bit easier!
Why is a website bio important?
When potential customers visit your website, they not only want to learn about your business – they want to see who is working behind the scenes. This is why the “About” page and team bios are typically the most visited pages on websites (after the homepage, of course).
Your bio serves as an introduction to who you are, what you do, why you do it, and what you’ve accomplished. It establishes your credibility and expertise in your field, helping visitors quickly understand your background and qualifications.
But it’s more than a simple intro. Your website bio can:
Create a personal connection. A well-written bio adds a human touch to your website and allows visitors to connect with you on a personal level.
Build trust. By showcasing your skills and experience, potential clients will see you as a trusted expert.
Demonstrate transparency. Clients want to see that you’re open about who you are and your professional journey.
Differentiate you from the competition. In competitive industries, your unique experiences, skills, or perspectives help you stand out.
Attract networking and collaborative opportunities. Other professionals and companies interested in your work can easily learn about you and your background.
How often should you update your website bio?
Certain career changes and events such as a promotion, a new achievement, or specialized training, warrant an update to your bio, as do changes in any personal information you’ve shared. It can be hard to remember to update your bio when these things occur, so we suggest checking your bio once a year to see if updates are needed.
10 Tips for Writing a Great Website Bio
- Be concise and focus on the most relevant information. Aim for about 150-250 words.
- Write in third person for professional/formal bios. If your company’s brand voice is informal, it may be acceptable for your bio to be written in first person.
- Use clear and straightforward language. Avoid too many buzzwords and industry jargon, especially if your target client does not work in your industry.
- Start with your name and current job title.
- Explain why you’re passionate about the work you do and/or your company’s mission.
- Include skills and expertise that are relevant to your role in the company.
- Highlight key achievements, education, and advanced training.
- Mention a few hobbies and interests to briefly describe your life outside of work. Usually, this info is placed at the conclusion of the bio.
- Once you’ve written your bio, put it aside for a few days and then read it again with a fresh perspective on whether it needs additional editing.
- Proofread! Ask a colleague or friend to proofread your bio as well. A bio that is free from grammatical errors and typos demonstrates professionalism and attention to detail.
Keep in mind, your bio isn’t just a quick snapshot – it’s your ticket to making connections, gaining trust, and positioning yourself as an expert in your field. So, invest some time in creating a captivating and genuine story that really shows off who you are and what you bring to the table.
Still want some guidance on choosing the best hashtags? We can help! Contact KDD today to get started on your #journey.
Keri Jadrovski is the Marketing & Communications Strategist at Katy Dwyer Design. Wanting to expand upon her 12+ years of experience building community-focused brands, creating engaging online content, and copywriting, she received her B.A. in Communications and Public Relations from SUNY New Paltz.