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5 Trends to Boost Your Marketing Strategy
Guide
by Caroline Aurigemma
While social media continues to lead in the digital marketing space, users are more drawn to authentic voices and transparent brands rather than the traditional sales-driven content. You may be wondering “how do I adjust my marketing strategy to reach more users?” We are here for you! Check out these tips to boost your marketing practices this year.
Strengthen your Marketing Strategy with these 5 Tips
1. It’s all about the experience
Consumers want to feel drawn to your brand and see how your service or product will benefit them directly. Interactive experiences and tailored marketing specifically focused on reaching your target audience will make your client, customer, or page visitor feel special and provide brand trust. As our world begins to reopen post-pandemic, immersive experiences like pop-ups are an effective way to promote your services and products in a fun way and are highly shareable on social media. According to HubSpot Blog’s Marketing Strategy Survey, “58% of marketers who currently leverage experiential marketing call it an effective strategy, while 48% of this group plans to increase experiential investments in 2022.” When you create opportunities to showcase your brand with a unique angle and customize your content to focus on the user’s experience, you are knocking the competitors out of the way and guaranteeing a larger reach.
2. Partner with social media influencers
Influencer partnerships are the way to go! Creating a long-term relationship with a content creator can pay off for you in reaching your target audience, promoting sales, and increasing your visibility. It’s crucial to feel confident in the influencer you are choosing to represent your brand and create content that is directed toward your target audience. A passionate and focused influencer can really advance your brand in the digital space. This trend is a push towards repeatedly marketing your products or services instead of a one-time deal. If you are looking for more compelling reasons to work with an influencer, check out, “5 Reasons Why You Should Work with Social Media Influencers.”
3. Effectively reach your target audience and beyond
When working with relevant influencers, your brand is directly placed in social media users feeds who are already interested or participating within your niche.
4. Drive sales!
When influencers mention or tag your business, your brand begins to drive sales. In “The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest,” a 2020 article published by MediaKix, Rochelle Bailis reported that, 89% say ROI from influencer marketing is comparable to or better than other marketing channels. It may be nerve-wracking to put your brand in the hands of a social media influencer. However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.
5. Focus on what matters
It’s important to make your beliefs a part of your brand message so that consumers want to connect with your brand. If compassion is something your target audience is passionate about then your marketing efforts should reflect those beliefs. Whether it’s through social media posts, donating to a non-profit that you appreciate, sponsoring a local event or organizer, or connecting with influencers who have a progressive presence, there are many ways that you can show your audience that your brand is aware and virtuous.
Looking to capitalize on these 2022 marketing trends, but not sure where to start? We can help strategize and activate your digital marketing this year and beyond. Contact us today!
Caroline Aurigemma was the Social Media & Communications Specialist at Katy Dwyer Design through December 2022. Caroline is a Hudson Valley native who has found a passion for helping small businesses grow their social media presence.