Katy Dwyer Design helps businesses connect with their customers emotionally, visually, and digitally.
What does that mean for you and your business? In the short term, we help to build a brand culture; a guideline to follow; a pathway to better communication of your brand. In the long term, that will translate into a strong customer base, increased customer retention, better buzz, and heightened brand awareness.
We start by listening. You know your business inside and out—you’re the expert. But you shouldn’t have to worry about the in’s and out’s of marketing and branding in order to see success. Leave that to our experts. We’ll tap the greatest resource for your industry (you!) and use that to strategize for your brand, design a visual identity, and carry that through all print and digital marketing. Whether it’s for your overall brand or a specific campaign—we can help.
We’re not your average design team. We are experts, partners, leaders, and equals. We know our craft and we want to work in tandem with you to provide our knowledge and our creativity, and to advance your brand. We listen and we engage in the conversation and in your goals. We build lasting relationships with our clients. We meet and exceed expectations. We’re Katy Dwyer Design.
Katy Dwyer, President & Creative Director
Katy knew in high school that she wanted to be a graphic designer. An editor on the school paper just as computers started to be used in publishing, she was creating paste-ups for the printer, and loving it. Lucky enough to be in a public high school with a strong art program, Katy opted to take a class called “Commercial Art.” There she began to learn the true art of graphic design: from techniques like airbrushing billboards to strategies such as what makes a strong and instantly impactful message, and the rest is history, as they say. She went on to Moravian College—a small liberal arts school in Bethlehem, Pennsylvania, that happened to offer Graphic Design as a major (very rare at the time)—and earned her Bachelor’s Degree with honors.
Katy Dwyer has been working professionally as a graphic designer since 1999, when she began her career as the Assistant Art Director of Photo Insider Magazine. She then moved on to a New Jersey-based creative firm whose client roster included companies such as BMW, ADP, and Deloitte. After moving to the Hudson Valley, Katy worked as Creative Director at a Kingston-based real estate marketing firm, helping to bring luxury NYC condos to market.
In 2009, she started Katy Dwyer Design to bring her design talents and marketing experience to local businesses. She is the currently chairperson of The Arc of Ulster-Greene Humanitarian Awards Dinner, and a member of both The Arc of Ulster-Greene‘s Foundation Board and the Mid-Hudson Children Museum‘s Board. Katy is a proud member the Unique Ladies of the Hudson Valley, Hudson Valley Women in Business, and Professional Networking Powerhouse where she serves as the Marketing Team Leader. She is also a past co-chair of the Business Education Committee of the Dutchess County Regional Chamber of Commerce, and continues to serve on the committee, and a member of the Ulster County Chamber of Commerce.
Additionally, Katy has stepped into the role of teacher, leading classes on marketing at the Women’s Enterprise Development Center‘s 60-hour Entrepreneurial Training Program in the Mid-Hudson Valley. Katy also presents seminars and workshops locally on branding and marketing. If you’re interested in having Katy as a speaker at your event, please contact her here.
When not busy designing, or enjoying a good book along with a glass of wine, Katy enjoys spending time with her husband and two daughters at one of the many local Irish festivals in and around their home in Kingston, New York.
Alissa Theodor, Senior Designer
Alissa Theodor has been a graphic designer for over 10 years. A graduate of Sage College of Albany, Alissa received her Bachelors Degree in Fine Arts Graphic Design. She worked at Timely Signs in Kingston, New York as a graphic designer creating interior and exterior signage. In 2007, following a move to New York City, she became a Senior Interior Book Designer for Penguin Random House. Alissa returned to Kingston in 2016, and began working with Katy Dwyer Design, managing projects and designing for both print and web, as well as taking a role in social media management. Alissa also continues to service smaller clients on a freelance basis designing logos, invitations, books, and more.
Garrett Gardner, Senior Developer
Garrett Gardner has been programming professional websites for over 7 years. A graduate of the State University of New York at New Paltz, Garrett received a Bachelor of Science in both Computer Science and Graphic Design. He combines an eye for design with his expertise in technology and coding to produce robust, modern web experiences. As a full stack developer, Garrett has worked on a plethora of innovative projects; from dozens of custom-built WordPress themes to completely from-scratch solutions for many unique clients.
Jen Thomas, Graphic Designer
Jen Thomas comes to us from Southern Utah. She moved to the Hudson Valley four years ago, and decided to attend SUNY Ulster where she received an A.S. in Advertising Design and Graphic Technology. Jen went on to earn her BFA in Graphic Design from SUNY New Paltz. Jen’s interests in design include Web, Interaction, and Motion Design. She loves spending time at home with her furry friends, cooking, and playing music. She also spends her free time running and riding bikes with her best friend (and canine companion), Loki, in the Catskill and Shawangunk Mountains.
“Such an incredibly positive experience! [They were] absolutely connected to our vision and delivered exceptional work right on schedule! Five star fabulous!!”
Steven DiGregorio, President,
Compass Asset Management Group
“I wouldn’t work with anyone else if they paid ME. That’s how highly I think of Katy Dwyer Design”
Filomena Fanelli, CEO/Founder,
Impact PR & Communications
“Working with Katy and her team on our website rebuild was an absolute pleasure. They translated our needs beautifully on screen and took us through the build every step of the way. Upon launch, they provided us with a thorough tutorial to ensure we were able to successfully update, edit, and manage our site with ease. We can now proudly direct our clients, donors, and supporters to our website which effectively extends our reach and services and helps us stimulate a stronger connection to our community. Thank you, Katy Dwyer Design!”
Sarah Salem, Development Associate,
“Katy worked with our marketing committee to strategize and identify our goals in developing a fresh, professional and engaging web site which showcases our not for profit organization. Her ability to develop creative solutions to the functionality and user experience of our site made for a fantastic end result. We were impressed all around with her expertise, excellent customer service, and attention to detail every step of the way.”
Barbara Klassen, Executive Director,
Benedictine Health Foundation
“I feel like I can not even begin to say how amazing it has been working with Katy Dwyer Design. They are incredibly talented and was so quick and responsive. Anyone looking for a graphic designer I strongly recommend checking out Katy and her team.”
Alexis Mills, Board Member and Rock the Nest Event Chair
“Working with Katy Dwyer over the years has been absolutely refreshing. She worked hand in hand to bring my vision to life and works all hours of the night to make deadlines. I never plan to use anyone else.”
Dwana Smallwood, Founder,
Dwana Smallwood Performing Arts Center
“We were looking to do something bold and innovative in the creation of our new website. After interviewing several web design companies, it was clear that Katy Dwyer Design had both the technical experience and the artistic creativity to help us create something truly special. We benefitted tremendously from Katy’s eye for design, her understanding of the intricacies and best practices of web navigation, and from her overall branding savvy. To visitors, our website is eye-catching and fun, but it also incorporates several features that make navigation, content maintenance and troubleshooting effortless.”
Lara Litchfield-Kimber, Executive Director,
Mid-Hudson Children’s Museum
“I want to thank Katy Dwyer, president and creative director at Katy Dwyer Design for helping me build the website for my networking group. In our initial interview she asked me all the right questions to find my vision for the site and made recommendations to help me frame my thinking and create a working website from my abstract idea. I couldn’t recommend Katy Dwyer Design any more highly!”
Adam Simpson, Founder,
Professional Networking Powerhouse