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Articles
Feature
Boost Your Brand with Benefits
Are you marketing your business by its features or its benefits?
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Guide
10 Headline Tips to Grab Readers and Drive Traffic
You only have a matter of seconds to grab a reader’s attention and get them to read your content. Use these 10 headline writing tips to gain the advantage!
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Feature
Marketing Do’s & Don’ts during COVID-19
Katy Dwyer Design recently presented a webinar for the Women’s Enterprise Development Center called Making the Marketing Pivot: How to stay relevant to your customers—and attract new ones!—in the COVID-19 world. Topics discussed included: How to rethink your products and services for a socially-distanced landscape Reassessing who your target market is now How to […]
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Guide
Question: Where do I focus my energy when trying to reach customers?
Question from a Business Owner: What is the best way to focus my energy when it comes to marketing and reaching customers?
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Feature
Rebrand vs. Rename: Which is right for your business?
Considering a change to your business name? Maybe that's what's in order, or maybe not... Read on...
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Guide
Making your Website Accessible
In part 2 of our three part series on Website Accessibility, we discussed how to determine if your website is accessible. Now, in our final installment, our aim is to give you some guidelines on how to make your website accessible.
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