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SEO for Small Businesses: Fact versus fiction
Today we are debunking some common Search Engine Optimization (SEO) myths. If you are an entrepreneur, a solopreneur, a small business owner, or a marketing manager, and you are stepping into the realm of SEO, read on for some valuable small business SEO tips and frequently asked questions. Myth #1: We don’t need SEO… when […]
11 more fall marketing ideas for your business
As summer ends and school approaches, we feel like it's time to get back to promoting ourselves, so we've got 11 fall marketing ideas for your business!
That’s not how google search works
We're taking a tweet from the President as the perfect opportunity to explain, in an easy to digest format, how Google search works, and why websites get ranked in the order that they do.
10 Secrets to a Website that Sells
Considering a new custom website for business growth? Do you have an outdated website that hasn’t been touched in years? Are you building a business and looking to make a splash when you come online? Have you recently launched a new website for your business and you are still struggling to get customers to your new website? Then […]
Create a Marketing Plan in 5 easy steps
It began as a pretty typical day… I was in my car often, going from meetings to appointments and more meetings. As a business owner and entrepreneur, I like to use the time in my car to keep myself educated and listen to podcasts–a perfect way to keep motivated, inspired and in the know with a […]
The SCOTUS Tax Ruling and Small E-Commerce Businesses
What does the Supreme Court Internet Sales Tax Ruling mean for your Small E-Commerce Business? The long and short of it is that it’s simply too early to tell. The supreme court essentially overturned a few rulings from the 1960’s and 1990’s (primarily related to mail order) which kept states from being able to collect […]
Stop marketing and start engaging
I am a marketer, and I want you to stop marketing. Yes, you read that right... Do I actually want you to cease all your marketing efforts? No, not at all. Do I want you to stop marketing like it’s 1999? Yes.
Do I need an SSL certificate for my website?
In days gone by, when the question was asked “Do I need an SSL Certificate?”, our answer used to be “that depends.” But just like technology changes, so has our answer. YES. You do need an SSL certificate. What is an SSL Certificate? SSL stands for Secure Sockets Layer. An SSL certificate ensures that […]
Katy Dwyer to present Digital Marketing Tips
Katy Dwyer will take part in the Ulster County Regional Chamber of Commerce monthly breakfast on Tuesday, April 24th as a presenter in: “How to Promote Your Business in a Digital Marketing Economy” The Chamber has assembled three experts in the field of Digital Marketing to help your business or organization stay competitive. Very often, […]
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