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What’s in a brand guideline?
In order for a brand to be successful, it must commit to it’s brand guideline. Commitment breeds trust. Trust breeds brand love. Brand love equals business success. But what is a brand guideline, and what’s in it that makes it such an important document?
3 Tips on Brand Consistency
Brand love comes from a place of trust and emotional connection between customers and your brand. Without brand consistency, you will confuse, and ultimately lose, your customers. Don’t fall into that trap, follow these tips!
Two Upcoming Hudson Valley Events You Don’t Want to Miss!
Katy Dwyer Design is the proud sponsor of both Rock the Nest and the Mid-Hudson Marketplace Fall Festival, and both are coming up this fall! Whether you love music, beer, wine, or shopping, these events are for you. Mark your calendars now!
Size Does Matter: What you need to know about Website Image Sizes
I’m sometimes asked, after handing over the keys to a client’s new website, “What size should my photos be?” The problem with this question is there isn’t one answer... yet it is indeed a very important question to ask!
KDD: Anatomy of a Rebrand
New Year, Healthy Website!
If something happened to your website tomorrow, would you be prepared? Be on top of your website's health!
How to Get Started Blogging: 6 Tips
Don't let the idea of blogging for your business be overwhelming! Here's 6 tips to get started.
Politics and the Art of Rebranding
Watch, and learn, as political campaigners practice the art of rebranding
Blog your way to your target audience
Learn why Guest Blogging is a great addition to your marketing plan
How powerful is your brand?
to find out.
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