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Do I need an SSL certificate for my website?
In days gone by, when the question was asked “Do I need an SSL Certificate?”, our answer used to be “that depends.” But just like technology changes, so has our answer. YES. You do need an SSL certificate. What is an SSL Certificate? SSL stands for Secure Sockets Layer. An SSL certificate ensures that […]
Katy Dwyer to present Digital Marketing Tips
Katy Dwyer will take part in the Ulster County Regional Chamber of Commerce monthly breakfast on Tuesday, April 24th as a presenter in: “How to Promote Your Business in a Digital Marketing Economy” The Chamber has assembled three experts in the field of Digital Marketing to help your business or organization stay competitive. Very often, […]
The Facebook Freakout
Last week’s news of Facebook’s changes to it’s algorithms and news feed have many business owners experiencing panic attacks. What does it mean for your business' Facebook page?
The Secret to Stock Photo Success
Stock photos are necessary for most marketing strategies, but using images in your marketing is by definition commercial use, and you need to adhere to lawful usage. So, where do you get photos you can use legally? How much do they cost? And where and how can you use them?
2017 Website Launch Roundup
2017 has been a busy year for Katy Dwyer Design. We’ve had lots of new and exciting things happening here, including a move to a new office and the addition of a design intern to our staff. October came quickly, so before we blink and it’s December, check out some of our exciting website launches of the past year.
What’s in a brand guideline?
In order for a brand to be successful, it must commit to it’s brand guideline. Commitment breeds trust. Trust breeds brand love. Brand love equals business success. But what is a brand guideline, and what’s in it that makes it such an important document?
3 Tips on Brand Consistency
Brand love comes from a place of trust and emotional connection between customers and your brand. Without brand consistency, you will confuse, and ultimately lose, your customers. Don’t fall into that trap, follow these tips!
Two Upcoming Hudson Valley Events You Don’t Want to Miss!
Katy Dwyer Design is the proud sponsor of both Rock the Nest and the Mid-Hudson Marketplace Fall Festival, and both are coming up this fall! Whether you love music, beer, wine, or shopping, these events are for you. Mark your calendars now!
Size Does Matter: What you need to know about Website Image Sizes
I’m sometimes asked, after handing over the keys to a client’s new website, “What size should my photos be?” The problem with this question is there isn’t one answer... yet it is indeed a very important question to ask!
How powerful is your brand?
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