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Create a Marketing Plan in 5 easy steps
It began as a pretty typical day… I was in my car often, going from meetings to appointments and more meetings. As a business owner and entrepreneur, I like to use the time in my car to keep myself educated and listen to podcasts–a perfect way to keep motivated, inspired and in the know with a […]
The SCOTUS Tax Ruling and Small E-Commerce Businesses
What does the Supreme Court Internet Sales Tax Ruling mean for your Small E-Commerce Business? The long and short of it is that it’s simply too early to tell. The supreme court essentially overturned a few rulings from the 1960’s and 1990’s (primarily related to mail order) which kept states from being able to collect […]
Stop marketing and start engaging
I am a marketer, and I want you to stop marketing. Yes, you read that right... Do I actually want you to cease all your marketing efforts? No, not at all. Do I want you to stop marketing like it’s 1999? Yes.
Do I need an SSL certificate for my website?
In days gone by, when the question was asked “Do I need an SSL Certificate?”, our answer used to be “that depends.” But just like technology changes, so has our answer. YES. You do need an SSL certificate. What is an SSL Certificate? SSL stands for Secure Sockets Layer. An SSL certificate ensures that […]
Katy Dwyer to present Digital Marketing Tips
Katy Dwyer will take part in the Ulster County Regional Chamber of Commerce monthly breakfast on Tuesday, April 24th as a presenter in: “How to Promote Your Business in a Digital Marketing Economy” The Chamber has assembled three experts in the field of Digital Marketing to help your business or organization stay competitive. Very often, […]
The Facebook Freakout
Last week’s news of Facebook’s changes to it’s algorithms and news feed have many business owners experiencing panic attacks. What does it mean for your business' Facebook page?
The Secret to Stock Photo Success
Stock photos are necessary for most marketing strategies, but using images in your marketing is by definition commercial use, and you need to adhere to lawful usage. So, where do you get photos you can use legally? How much do they cost? And where and how can you use them?
2017 Website Launch Roundup
2017 has been a busy year for Katy Dwyer Design. We’ve had lots of new and exciting things happening here, including a move to a new office and the addition of a design intern to our staff. October came quickly, so before we blink and it’s December, check out some of our exciting website launches of the past year.
What’s in a brand guideline?
In order for a brand to be successful, it must commit to it’s brand guideline. Commitment breeds trust. Trust breeds brand love. Brand love equals business success. But what is a brand guideline, and what’s in it that makes it such an important document?
How powerful is your brand?
to find out.
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