Articles

News That’s not how google search works We're taking a tweet from the President as the perfect opportunity to explain, in an easy to digest format, how Google search works, and why websites get ranked in the order that they do. READ MORE
Feature 10 Secrets to a Website that Sells Considering a new custom website for business growth? Do you have an outdated website that hasn’t been touched in years? Are you building a business and looking to make a splash when you come online? Have you recently launched a new website for your business and you are still struggling to get customers to your new website? Then […] READ MORE Guide Create a Marketing Plan in 5 easy steps It began as a pretty typical day… I was in my car often, going from meetings to appointments and more meetings. As a business owner and entrepreneur, I like to use the time in my car to keep myself educated and listen to podcasts–a perfect way to keep motivated, inspired and in the know with a […] READ MORE
News The SCOTUS Tax Ruling and Small E-Commerce Businesses What does the Supreme Court Internet Sales Tax Ruling mean for your Small E-Commerce Business? The long and short of it is that it’s simply too early to tell. The supreme court essentially overturned a few rulings from the 1960’s and 1990’s (primarily related to mail order) which kept states from being able to collect […] READ MORE
Feature Stop marketing and start engaging I am a marketer, and I want you to stop marketing. Yes, you read that right... Do I actually want you to cease all your marketing efforts? No, not at all. Do I want you to stop marketing like it’s 1999? Yes. READ MORE Guide Do I need an SSL certificate for my website? In days gone by, when the question was asked “Do I need an SSL Certificate?”, our answer used to be “that depends.” But just like technology changes, so has our answer. YES. You do need an SSL certificate.   What is an SSL Certificate? SSL stands for Secure Sockets Layer. An SSL certificate ensures that […] READ MORE
News Katy Dwyer to present Digital Marketing Tips Katy Dwyer will take part in the Ulster County Regional Chamber of Commerce monthly breakfast on Tuesday, April 24th as a presenter in: “How to Promote Your Business in a Digital Marketing Economy” The Chamber has assembled three experts in the field of Digital Marketing to help your business or organization stay competitive. Very often, […] READ MORE
News The Facebook Freakout Last week’s news of Facebook’s changes to it’s algorithms and news feed have many business owners experiencing panic attacks. What does it mean for your business' Facebook page? READ MORE Guide The Secret to Stock Photo Success Stock photos are necessary for most marketing strategies, but using images in your marketing is by definition commercial use, and you need to adhere to lawful usage. So, where do you get photos you can use legally? How much do they cost? And where and how can you use them? READ MORE
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