By Caroline Aurigemma

Although posting on TikTok could be beneficial to your business, the algorithm is constantly changing and involves strategy if the goal is going viral.



Not sure where to start when it comes to TikTok? KDD has these must-read insider tips for you.

1. Captivate from the start!

Engagement is the main metric on TikTok. The longer a user watches your video, the better chance that your video will go viral. You’ll want to captivate your audience from the initial seconds of your video, as many people will swipe by if they are not immediately interested.

⭐️ Pro Tip: Start with an impactful or shocking statement or the final outcome of a service or project. Often sharing the most aesthetic shot or the most impressive or rousing statement will keep users curious and persuade them to watch the video in its entirety.


2. Post consistently.

The algorithm rewards accounts that are actively posting. As a business account you should be posting content multiple times a week. Posting branded videos, FAQs about your products or services, or testimonials from customers can all assist your brand awareness and boost your content in the algorithm.

⭐️ Pro Tip: Batch your content and post frequently throughout the week.


3. What’s trending?

Take advantage of all things trending; sounds, hashtags and transitions will amplify your video in the algorithm. You can also include a trending sound and then turn the volume down and put a voiceover on top.

⭐️️ Pro Tip: Find out what’s trending on the Discover page. The most popular hashtags and sounds will come up first! Stay on trend weekly by following up with the “The Top TikTok Trends to Try This Week” blog at


4. Humans help.

It’s true, people want to see people. Videos are more actively viewed and engaged with when there is a real relatable component or subject.

⭐️ Pro Tip: Make sure to involve humans in every video! Some examples of ways to do this are voice overs, videos of customers or clients reviewing or using products and services, or duetting videos that mention you and react to that content.


5. Engage, engage, engage!

TikTok is an engaging platform. From discussions in the comments and reacting to videos, to reposting, the algorithm will validate that you’re an active account when you engage

    • Whats Duet? This feature places your video side-by-side with another creator’s video. You can use this to react, compliment someone on their technique, suggest a solution if their video presents a problem, or create your own version of whatever craft they’ve made. 
    • What’s Stitch? This option allows you to place a few seconds of someone’s video within your video. Stitching a video can come in handy if there’s a clip from someone’s video that you like and want to build on.

⭐️ Pro Tip: Make engagement part of your daily social media strategy.


Do you have additional questions about TikTok or social media strategy? Drop us a line and our Social Media Specialists can help you out!

Caroline Aurigemma was the Social Media & Communications Specialist at Katy Dwyer Design through December 2022. Caroline is a Hudson Valley native who has found a passion for helping small businesses grow their social media presence.

By Caroline Aurigemma

We’ve all signed up for an email newsletter and quickly unsubscribed once we realized the content was not what we had expected. Maybe the email was too lengthy, not aesthetically pleasing, or the number of emails you are receiving is overwhelming. Whatever the reason, captivating your consumer and providing relevant information in a visually appealing way will allow your email to succeed.


woman typing in her laptop


Email marketing campaigns place your products or services directly in front of a captive audience. These potential and existing customers want to hear from you, but just getting to their inbox is not enough. Your subject lines need to be captivating, your email needs to be attractive, your content needs to convert. The success of your campaign is built on a reader taking action, like opening the email, clicking, and/or replying!


If you’re aiming for good deliverability and open rates, these tricks can help your business create emails that your audience can look forward to.   


1.🪤 Catch your consumer: You want to give your subscriber a reason to open the email, so make your subject line and headers enticing. Creating engaging, catchy, and trendy headlines and copy will help readers relate to the material you are sharing with them and keep them captivated throughout your newsletter.


2.🗓 Avoid Email Overload:  Sending too many emails can be bothersome to your customers and clients. You don’t want users to forget about you, but you don’t want them to feel overwhelmed with content and updates. Create an email campaign strategy and schedule emails so that your brand is consistent. Scheduling emails to go out bi-monthly or weekly is a great first step to analyze open and click rates.


3.🧹 Keep your lists clean: Updating your lists regularly keeps bouncing from happening. Tidying up can ultimately benefit the success of your email campaign by improving your email deliverability rate and encouraging engagement.


4.🚨 Watch out for Spam: Avoid spam and trigger words, especially in the subject of your email. Using these words sends a red flag to your readers, and they can also cause the emails to be blocked or filtered as spam. To increase your chance of entering your subscriber’s inbox, avoid notorious trigger words like “100% free,” “Act Now,” “Limited time offer,” “Information you requested,” and “Order Now!”


5.📢 Clear CTA’s: When choosing the content to add to your newsletter, make sure that most sections have clear call-to-actions (CTA’s). Whether it’s buttons that encourage “Apply Now,” “Read More Here,” or “Submit Your Work,” or icons that promote following social links, users shouldn’t be searching for this information. Keep it clear.


6.🤳 Integrate with social media: Make your email marketing and social media content cohesive so that when users are guided to your platforms, the information they receive sends the same message, both graphically and with the subject matter.


7.📸 Photos Matter: Using high-quality photos in email marketing campaigns is highkey important. No one wants to click on a blurry or pixelated image. Focus on sharing organic content like homemade graphics, rather than stock images, which can give your email a spammy feel.


8.📵 Don’t Use A “No-Reply” Sender Address: Did you know that getting a reply from an email campaign also increases deliverability? When you send an email from a “No-reply” email address, customers cannot contact you if they have a question or comment on the content they were sent. Emails from no-reply addresses are also commonly caught in a spam filter, blocking the campaign from being delivered.


9. Allow users to unsubscribe easily: You never want your customers or clients to feel trapped. By allowing users to unsubscribe, you are weeding out the uninterested and allowing the engaged community to continue receiving your content. It is also a legal obligation to clearly include a way for subscribers to opt out of your digital marketing campaigns.


10.🛑 Stop the spam: Don’t add people to your list unless they want to be included. Adding users who are unsuspecting or don’t know they are being added to your list could create a high unsubscribe rate (also, it’s illegal). A high unsubscribe rate will affect your deliverability to people who signed up and care about your content.


11.️ Be on brand! Your users are signing up for your newsletters because they already enjoy your content! Give them more of what they want from your brand. 

Does your email marketing strategy need a refresh? Do you feel like your emails need a facelift? Are you looking for ways to boost your open rate? Drop us a line and see how KDD can help!

Caroline Aurigemma was the Social Media & Communications Specialist at Katy Dwyer Design through December 2022. Caroline is a Hudson Valley native who has found a passion for helping small businesses grow their social media presence.

by Caroline Aurigemma

While social media continues to lead in the digital marketing space, users are more drawn to authentic voices and transparent brands rather than the traditional sales-driven content. You may be wondering “how do I adjust my marketing strategy to reach more users?” We are here for you! Check out these tips to boost your marketing practices this year.



Strengthen your Marketing Strategy with these 5 Tips


1. It’s all about the experience 

Consumers want to feel drawn to your brand and see how your service or product will benefit them directly. Interactive experiences and tailored marketing specifically focused on reaching your target audience will make your client, customer, or page visitor feel special and provide brand trust. As our world begins to reopen post-pandemic, immersive experiences like pop-ups are an effective way to promote your services and products in a fun way and are highly shareable on social media. According to HubSpot Blog’s Marketing Strategy Survey, “58% of marketers who currently leverage experiential marketing call it an effective strategy, while 48% of this group plans to increase experiential investments in 2022.” When you create opportunities to showcase your brand with a unique angle and customize your content to focus on the user’s experience, you are knocking the competitors out of the way and guaranteeing a larger reach.


2. Partner with social media influencers   

Influencer partnerships are the way to go! Creating a long-term relationship with a content creator can pay off for you in reaching your target audience, promoting sales, and increasing your visibility. It’s crucial to feel confident in the influencer you are choosing to represent your brand and create content that is directed toward your target audience. A passionate and focused influencer can really advance your brand in the digital space. This trend is a push towards repeatedly marketing your products or services instead of a one-time deal. If you are looking for more compelling reasons to work with an influencer, check out, “5 Reasons Why You Should Work with Social Media Influencers.


3. Effectively reach your target audience and beyond

When working with relevant influencers, your brand is directly placed in social media users feeds who are already interested or participating within your niche.


4. Drive sales!

When influencers mention or tag your business, your brand begins to drive sales. In “The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest,” a 2020 article published by MediaKix, Rochelle Bailis reported that, 89% say ROI from influencer marketing is comparable to or better than other marketing channels. It may be nerve-wracking to put your brand in the hands of a social media influencer. However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.


5. Focus on what matters  

It’s important to make your beliefs a part of your brand message so that consumers want to connect with your brand. If compassion is something your target audience is passionate about then your marketing efforts should reflect those beliefs. Whether it’s through social media posts, donating to a non-profit that you appreciate, sponsoring a local event or organizer, or connecting with influencers who have a progressive presence, there are many ways that you can show your audience that your brand is aware and virtuous.

Looking to capitalize on these 2022 marketing trends, but not sure where to start? We can help strategize and activate your digital marketing this year and beyond. Contact us today!

Caroline Aurigemma was the Social Media & Communications Specialist at Katy Dwyer Design through December 2022. Caroline is a Hudson Valley native who has found a passion for helping small businesses grow their social media presence.