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Brand Lovin’ Issue 23: Strength
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Brand Lovin’
Issue 23 | January 2021 | Strength
When the clock struck 2021, the world didn’t magically reset (I was shocked, too!). Who knows what lies ahead in the new year? Certainly not me, but I do know that only I control how I measure up to whatever challenges this year might bring, and the same goes for you, too. I rose to the challenge in 2009 when, out of necessity from a financially devastating 2008 recession, I began building Katy Dwyer Design. I just discovered that 2021, like 2009, is the year of the Ox. The Ox represents strength and reliability. So here’s my challenge to you: Make this year the year you rise up, work hard marketing your business, and show your audience what a reliable brand looks like. Demonstrate your strength by being specific about who your audience is, how you want to communicate with them, and building lasting engagement. Let this be the year of your brand rebirth. Flex your marketing muscle and take the Ox by the horns.
TIP: Having a Customer Service Strategy shows strength, not fear. Having a customer service strategy means you are focusing on your customer’s experience with your brand. It shouldn’t mean always preparing for the negative! Be PROACTIVE. Always have your customer’s positive experience in mind when making brand and business decisions.
Spotlight on Success
Restaurants have spent the last year adapting for their customers. Whether that meant finding unused outdoor space for open-air dining, creating new family to-go meals, packaging cocktails for take-out, adjusting menus with an ever-changing food supply problem, or welcoming customers inside for a safe and socially-distant dining experience, restaurants have faced enormous challenges since the start of the pandemic. Katy Dwyer Design is proud to be there for our food-service clients and be a part of helping them succeed through multiple marketing initiatives, such as:
Redesigned Single-use Menus • Social Promotions & Announcements
Online Ordering • Safety & Social Distancing Graphics • Website Updates • Google MyBusiness Updates • And more!
Worthwhile Reads
new year, healthy website
by KATY DWYER
These tips may be from 2017, but they never get old. This year, why not resolve to keep your website and digital presence in good health?
where do I focus my energy to reach customers?
by KATY DWYER
To be brutally honest, you probably will never find all the time you need to do all the marketing and networking you want to do. Read on to help prioritize…
customer service strategy 101
as seen on goboomtown.com
Want to build a customer service strategy and not sure where to begin? These cues from Boomtown will set you on the right path…
Quick Takes
Cheers!
Cheers to 1-Year Anniversaries! We’re celebrating the anniversaries of not one, but TWO of our amazing team members. Congrats to Daniella and James on an amazing year with KDD!
Lovin’ This
We could all use a little AWESOMENESS is our lives these days. Need a little diversion from the everyday? Enter Sharkle.com and click to get lost in this “generator of random awesomeness!”
Insta Fave
Here they are – Pantone’s Colors of the Year for 2021! Illuminating (yellow) and Ultimate Gray – “a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.” Follow us on Instagram
Your Turn
What questions do you have about marketing strength, customer service, branding, websites, or communications? Click Here and ask us!
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