TIP: Have a manageable, yet consistent, social presence. Don’t bite off more than you can chew, but don’t spit it out either! You need to be on the right social platform, where your audience is. And to keep it manageable, make a plan. Your plan shouldn’t be all promotion. Remember to keep it useful, informative, relational, visual, and most importantly, active!

Spotlight on Success

Social media needs to be authentic and transparent, but it doesn’t have to be done single-handedly or internally. Two years ago, the owners of a local business, affiliated with a national brand, reached out for some help because they didn’t have the time or the know-how to drive their digital marketing strategy. Our team began by creating a content plan for social media, and we continue to develop their social media calendar on a bi-weekly basis, manage their posts, assist with email marketing, and refine and maintain their website. The results were immediate with a major increase in reach and engagement, of which the national organization even took notice. The business owners still play an important role in the strategy by bringing ideas to the table, sharing photos of their meetings and events, and participating on social media on their personal accounts. It’s a team effort that continues to grow their audience and brand for true social media success!  

Quick Takes