You hear that, right? It’s the sound of birds singing in the morning, gently telling us that the snow is melting, the flowers are about to bloom, and it’s time to do some spring cleaning of your marketing! Okay, I know spring cleaning may not be the first thing that comes to your mind when you look forward to the changing of the season, but it should definitely be top of your list. We feel energized when the sun starts shining, and we should let that extra spring in our step flow over to our business. Just like you would plan spring cleaning of your home, you should plan to spring clean your marketing. Take stock of your website, all your social profiles, your digital footprint. Make sure your customers are finding you where you want to be found, finding the information you want them to know, and make sure they are being served the experience you want them to have. Take a moment to ask for reviews or testimonials, add a few case studies to your website, recommit to a consistent social strategy, start that Google Ad campaign you’ve been planning to try. This is your moment to flip the mattress, vacuum the drapes, and polish up that brand!.