TIP: Pay attention to trends – but know which ones to use and which ones to ignore. Are all marketing trends right for your business? Definitely not! To see success, you need to keep in mind your industry, offering, and audience to develop a marketing strategy that’s uniquely yours.

Spotlight on Success

An educational institute needed to rejuvenate its brand image to remain competitive amidst an expanding field of competition in its education space. Although the institute is internationally recognized as a leader in a growing field, its brand image did not reflect its leadership status, and recent marketing efforts and digital advertising campaigns lacked versatility, innovation, and definitive examples of ROI. KDD stepped in to better position the institute with a redesigned logo and updated brand guidelines. In addition. KDD was tasked with creating a robust marketing and advertising strategy that would reach and attract a wider target audience with the measurable goal of increasing enrollments. Through KDD’s comprehensive plan, innovative ideas, and ongoing work, the institute has expanded its reach with its target audiences and is attracting new interest in its educational programs. Admissions staff has seen a two-fold increase in program inquiries.

Quick Takes