Brand Lovin’ Issue 28: Trends
Issue 28 | Fall 2022 | Trends
Our office is gearing up to get some new headshots taken of our whole team. Naturally, I had to strategize what to wear, and a shopping trip was in order! As I hunted from store to store and rack to rack, I had to consider: are these clothes and color palettes that are all on-trend now going to stand the test of time? I certainly don’t want headshots that will look dated within a year. Trends are tricky like that. How do we know which trends to follow and which to ignore? Perhaps the key to fashion trends that last is knowing what fits your personal style, and is therefore destined to become a classic within your wardrobe. Likewise, the key to marketing trends that survive and thrive is knowing what fits your business strategy and your ideal customer.
TIP: Pay attention to trends – but know which ones to use and which ones to ignore. Are all marketing trends right for your business? Definitely not! To see success, you need to keep in mind your industry, offering, and audience to develop a marketing strategy that’s uniquely yours.
Spotlight on Success
An educational institute needed to rejuvenate its brand image to remain competitive amidst an expanding field of competition in its education space. Although the institute is internationally recognized as a leader in a growing field, its brand image did not reflect its leadership status, and recent marketing efforts and digital advertising campaigns lacked versatility, innovation, and definitive examples of ROI. KDD stepped in to better position the institute with a redesigned logo and updated brand guidelines. In addition. KDD was tasked with creating a robust marketing and advertising strategy that would reach and attract a wider target audience with the measurable goal of increasing enrollments. Through KDD’s comprehensive plan, innovative ideas, and ongoing work, the institute has expanded its reach with its target audiences and is attracting new interest in its educational programs. Admissions staff has seen a two-fold increase in program inquiries.
5 Trends to Boost Your Marketing Strategy
by CAROLINE AURIGEMMA
While social media continues to lead in the digital marketing space, users are more drawn to authentic voices and transparent brands rather than the traditional sales-driven content. You may be wondering “how do I adjust my marketing strategy to reach more users?”
Winning Marketing Strategies for your B2B, B2C, or Non-profit
by KATY DWYER
We know that marketing is a critical component of any business growth strategy. But do you know the difference between B2B and B2C marketing? What about marketing for a non-profit?
8 New Social Media Platforms You Might Not Know About
as seen on Buffer
If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of…
We now have 2 Social Media & Communications Specialists on the KDD Team! Terrah joined us in July, and Caroline was recently promoted.
Need a daily dose of dog cuteness? Follow @dog_rates on Twitter. We regularly share their tweets on our KDD #dog_tweets Slack channel!
In August, the KDD Team came together for our first annual Retreat. We spent the day team building, refreshing our creativity, practicing branding techniques, and having fun!
What questions do you have about marketing strength, customer service, branding, websites, or communications? Click Here and ask us!
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