Issue 33 | Fall 2023 | Maps
I’m going on a road trip soon with my husband. It’s a pretty far distance in a fairly short time span, a trip we’ve taken many times, and there are multiple routes we can take, with different things to do and see on each route. Clearly, we have a lot of planning to do to make our trip a success. Marketing is its own roadtrip. There are many different routes and strategies to get where you are going. The length (distance!) of your marketing campaign, who you are trying to reach, and the expected outcome (destination!) will all be affected by the effort you put into planning. Fingers crossed, by the time we pack the car and hit the road, we will have made all the right decisions and plans for a stress-free and enjoyable getaway. But you won’t need to cross your fingers if you plan and budget right for your next marketing campaign.
TIP: Create a yearly marketing plan with clearly defined goals, and assess your progress at regular intervals (months or quarters), making adjustments as needed to stay on track.
Spotlight on Success
With multiple locations, and another in the works, the owners of a popular restaurant chain needed help defining a social media strategy, developing content, and reaching more people in the region where they operate. KDD created a social media plan for the chain, which served as a roadmap for consistent posting, reinforcing brand recognition, and showcasing a variety of content. The KDD Team also managed the creation of new content by conducting photoshoots at each of the restaurant’s locations. In addition, KDD encouraged the chain owners to consider alternative marketing initiatives to expose their business to a wider audience. As a result, the clearly defined marketing plan and content consistency have generated significant increases in organic reach and engagement on social media and an uptick in year-on-year sales for each of the restaurants.