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Articles
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Outsource your Marketing for a Winning Strategy
What is Outsourced Marketing? Why should you outsource your marketing? How do you choose the right agency? Read on...
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Domain Registrations: Don’t Get Scammed!
Have you ever received a letter in the mail asking you to renew your domain or get added to a domain registry and wondered if it is legit? It probably isn't! Click through for this important public service announcement!
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Boost Your Brand with Benefits
Are you marketing your business by its features or its benefits?
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Marketing Do’s & Don’ts during COVID-19
Katy Dwyer Design recently presented a webinar for the Women’s Enterprise Development Center called Making the Marketing Pivot: How to stay relevant to your customers—and attract new ones!—in the COVID-19 world. Topics discussed included: How to rethink your products and services for a socially-distanced landscape Reassessing who your target market is now How to […]
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Rebrand vs. Rename: Which is right for your business?
Considering a change to your business name? Maybe that's what's in order, or maybe not... Read on...
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Stop Trying to BEAT the Competition
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An Introduction to Website Accessibility and Why You Should Care
This is Part One of a three-part series addressing Website Accessibility, the Americans with Disabilities Act, and what you—as a business-owner or website-owner—need to know and do.
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Everything I needed to know about marketing I learned from Diane Keaton
Perceived Value, Customer Engagement, and Market Research. All wrapped up in one neat little 1980's comedy movie package.
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SEO for Small Businesses: Fact versus fiction
Today we are debunking some common Search Engine Optimization (SEO) myths. If you are an entrepreneur, a solopreneur, a small business owner, or a marketing manager, and you are stepping into the realm of SEO, read on for some valuable small business SEO tips and frequently asked questions. Myth #1: We don’t need SEO… when […]
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