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Outsource your Marketing for a Winning Strategy
What is Outsourced Marketing? Why should you outsource your marketing? How do you choose the right agency? Read on...
Domain Registrations: Don’t Get Scammed!
Have you ever received a letter in the mail asking you to renew your domain or get added to a domain registry and wondered if it is legit? It probably isn't! Click through for this important public service announcement!
Boost Your Brand with Benefits
Are you marketing your business by its features or its benefits?
Marketing Do’s & Don’ts during COVID-19
Katy Dwyer Design recently presented a webinar for the Women’s Enterprise Development Center called Making the Marketing Pivot: How to stay relevant to your customers—and attract new ones!—in the COVID-19 world. Topics discussed included: How to rethink your products and services for a socially-distanced landscape Reassessing who your target market is now How to […]
Rebrand vs. Rename: Which is right for your business?
Considering a change to your business name? Maybe that's what's in order, or maybe not... Read on...
Stop Trying to BEAT the Competition
An Introduction to Website Accessibility and Why You Should Care
This is Part One of a three-part series addressing Website Accessibility, the Americans with Disabilities Act, and what you—as a business-owner or website-owner—need to know and do.
Everything I needed to know about marketing I learned from Diane Keaton
Perceived Value, Customer Engagement, and Market Research. All wrapped up in one neat little 1980's comedy movie package.
SEO for Small Businesses: Fact versus fiction
Today we are debunking some common Search Engine Optimization (SEO) myths. If you are an entrepreneur, a solopreneur, a small business owner, or a marketing manager, and you are stepping into the realm of SEO, read on for some valuable small business SEO tips and frequently asked questions. Myth #1: We don’t need SEO… when […]
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