Articles

Feature Rebrand vs. Rename: Which is right for your business? Considering a change to your business name? Maybe that's what's in order, or maybe not... Read on... READ MORE
Feature Stop Trying to BEAT the Competition The universe operates on a win-win basis...Success is not competitive; it is multiplicative. There is room at the top for everyone. READ MORE Feature An Introduction to Website Accessibility and Why You Should Care This is Part One of a three-part series addressing Website Accessibility, the Americans with Disabilities Act, and what you—as a business-owner or website-owner—need to know and do. READ MORE
Feature Everything I needed to know about marketing I learned from Diane Keaton Perceived Value, Customer Engagement, and Market Research. All wrapped up in one neat little 1980's comedy movie package. READ MORE
Feature SEO for Small Businesses: Fact versus fiction Today we are debunking some common Search Engine Optimization (SEO) myths. READ MORE Feature 10 Secrets to a Website that Sells Considering a new custom website for business growth? Then these 10 secrets are for you. READ MORE
Feature Stop marketing and start engaging I am a marketer, and I want you to stop marketing. Yes, you read that right... Do I actually want you to cease all your marketing efforts? No, not at all. Do I want you to stop marketing like it’s 1999? Yes. READ MORE
Feature What’s in a brand guideline? In order for a brand to be successful, it must commit to it’s brand guideline. Commitment breeds trust. Trust breeds brand love. Brand love equals business success. But what is a brand guideline, and what’s in it that makes it such an important document? READ MORE Feature KDD: Anatomy of a Rebrand See where we started, and why we decided to rebrand when we did. READ MORE
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