Articles

Feature An Introduction to Website Accessibility and Why You Should Care This is Part One of a three-part series addressing Website Accessibility, the Americans with Disabilities Act, and what you—as a business-owner or website-owner—need to know and do. READ MORE
Feature Everything I needed to know about marketing I learned from Diane Keaton Perceived Value, Customer Engagement, and Market Research. All wrapped up in one neat little 1980's comedy movie package. READ MORE Feature SEO for Small Businesses: Fact versus fiction Today we are debunking some common Search Engine Optimization (SEO) myths. If you are an entrepreneur, a solopreneur, a small business owner, or a marketing manager, and you are stepping into the realm of SEO, read on for some valuable small business SEO tips and frequently asked questions. Myth #1: We don’t need SEO… when […] READ MORE
Feature 10 Secrets to a Website that Sells Considering a new custom website for business growth? Do you have an outdated website that hasn’t been touched in years? Are you building a business and looking to make a splash when you come online? Have you recently launched a new website for your business and you are still struggling to get customers to your new website? Then […] READ MORE
Feature Stop marketing and start engaging I am a marketer, and I want you to stop marketing. Yes, you read that right... Do I actually want you to cease all your marketing efforts? No, not at all. Do I want you to stop marketing like it’s 1999? Yes. READ MORE Feature What’s in a brand guideline? In order for a brand to be successful, it must commit to it’s brand guideline. Commitment breeds trust. Trust breeds brand love. Brand love equals business success. But what is a brand guideline, and what’s in it that makes it such an important document? READ MORE
Feature KDD: Anatomy of a Rebrand READ MORE
Feature Politics and the Art of Rebranding Watch, and learn, as political campaigners practice the art of rebranding READ MORE Feature Holiday Marketing Roundup Is your marketing ready for the holidays? READ MORE
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