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Feature Say no to the elevator speech Embracing Conversational Marketing Perhaps the simplest (and cheapest!) way to market yourself is simply by talking about your company to others. We’ve all heard the importance of having an elevator speech: that quick synopsis of what your business can do for a potential client, scripted and rehearsed so you can deliver it at a moments […] READ MORE Feature The designer/client relationship Adrian Shaughnessy’s 12 paradoxes of graphic design I was recently inspired by some beautiful and simple art by student Tobias Bergdahl, which he created after a lecture by Adrian Shaughnessy. While Bergdahl’s work was creative and beautiful, it was the 12 Paradoxes of Graphic Design that got me thinking more than anything else. Every point […] READ MORE
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