Articles

Guide Email Marketing Tips Create targeted email campaigns free of spam A recent report from Symantec indicated that the number of spam emails being sent worldwide is significantly down since 2008. Don’t get too excited! Spam still accounts for 73.7% of all emails sent in the United States. Email marketing is a low-cost and effective way to communicate with […] READ MORE
Guide Graphic Design Glossary Terms your designer is using, but you don’t know what they mean Every field has it’s own set of terms—words that when thrown around in conversation with people outside your expertise just sound like a foreign language. Graphic Design is no different. Below you’ll find a list of 10 words or abbreviations I use frequently, […] READ MORE Guide Hiring a graphic designer? 7 questions to ask when hiring a freelance creative Finding and hiring an experienced freelance graphic designer for your project doesn’t have to be a scary task. If you are in need of professional creative services, then chances are you aren’t in the design business yourself, so knowing what to ask when requesting proposals and […] READ MORE
Guide Taglines vs. Headlines What is a tagline, and how is it different from a headline? Within my own field, I often encounter copywriters, marketing directors, and other colleagues who seem to think the terms ‘tagline’ and ‘headline‘ are interchangeable. Most commonly, I hear ‘headlines’ referred to as ‘taglines’ (or ‘tags’). I’m here to set the record straight, and […] READ MORE
Guide Marketing mood ring What does your logo’s color say about your business? You’ve started your business, all the paperwork is filed, and now it’s time to hire a designer and get your logo and brand underway. You probably have some idea of what you want that logo to look like. And you might even have a few color […] READ MORE Guide Where’s your favicon? It’s the little things Have you ever noticed that some websites have a tiny little icon next to their name at the top of your browser window? Or maybe you’ve noticed the little icons that appear next to your bookmark list. But some sites have them, some sites don’t. Ever wonder why? READ MORE
Guide Understanding how professional designers work Excellent resources from No!Spec Starting to think about hiring a designer? Wondering about your options? Maybe you’ve heard of crowdsourcing or running a design contest for your logo. No!Spec has put together some excellent resources for businesses on best practices for hiring designers. Check it out, and decide for yourself, does it pay to expect […] READ MORE
Guide Do I need a website? Why every small business should be online If you own a small or locally-based business, or are simply running a side business out of your home, you may wonder “do I really need a website?” READ MORE
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