The adage is true: businesses need to spend money to make money. Digital advertising has become a cornerstone in modern marketing strategies, but how do you know if you’re achieving the best return on ad spend?
Katy Dwyer Design (KDD) helps businesses implement effective and profitable digital advertising strategies using Google Ads and social media advertising. We explore multiple channels and new opportunities to optimize your ad budget based on your business goals and current best practices.
Google is the most powerful search engine on the planet. With Google Ads, your brand can be placed directly in front of the right customers when they are searching, shopping, browsing, and watching video on Google, YouTube, and the web. Our team knows how to navigate the ever-changing world of Google Ads management while providing full transparency to our clients. With KDD, you will never be kept in the dark about how your ads are performing or being managed.
Paid Search Ads
Right now, customers are searching for products and services just like yours. What will be the first search result they see? Paid Search ads help bump your offerings to the top of the page, making sure your brand is seen by your target audience. KDD excels at keyphrase and competitive environment research and analysis, helping you make smarter decisions to reach your desired audiences.
Other Google Ads
- Display Ads – Get in front of the masses with modern billboards that reach your audiences where they are. KDD creates strategic Display ads that drive engagement and increase clicks.
- Shopping Ads – When your customer is ready to buy, you want to make sure your product is in front of them. That’s where shopping ads come in.
- Video Ads – Online video accounts for over 80% of all consumer Internet traffic. Video ads allow you to raise awareness and drive conversions.
Performance Max
Designed to complement Search campaigns, Performance Max is a goal-based campaign that drives stronger performance across all of Google’s channels. Performance Max incorporates Display, Video, Shopping, Location, YouTube, Gmail, and Discovery ads into a single powerful campaign. Our team has received specialized training in this new type of campaign, an opportunity that Google only offers to select ad managers.
Social Media Advertising
With social media advertising, you can reach the right audiences in an efficient, highly targeted way. KDD offers social media advertising services across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn. Supercharge your social media strategy and learn more about our social advertising and management services by visiting our Social Media page.
Who We Work With
Though our marketing & communications agency is based in the beautiful Hudson Valley, NY, our clients don’t have to be.
Katy Dwyer Design provides digital advertising services for businesses across New York, New Jersey, Connecticut, and beyond — including national and international brands.
We work with many different industries, including:
- Health Care & Wellness
- Education
- Real Estate
- Hospitality & Tourism
- Food & Beverage
- Nonprofits
- Professional Services
- Authors & Speakers
- Retail & E-Commerce
- And more!
16 Lucas Avenue, Suite 105, Kingston, NY 12401
845-244-0337 | Contact Us | Work With Us
©2023 Katy Dwyer Design
