start sleeping at night

we’ve got the expertise you need to manage and advance your brand.

 

Branding & Creative

Business Naming

Your most valuable asset is your brand name. Aside from your visual logo, it is the first introduction of your company or organization to the public, and you want it to be memorable, easy to pronounce, reflect the right attitude, attract the right customer, and make a lasting impression. KDD approaches brand naming with the belief that your company name must work across multiple geographies, stand strong as your business model changes and adapts over the years, and establishes a strong company culture. 

Even before your company name has been chosen, KDD ensures that a registrable domain name is available, that no other company in the same industry has the same (or similar) name, and it isn’t trademarked. This way, your business gets off on the right foot. 

 

Brand Strategy

Brands are created and defined by who you are trying to reach, how your business needs to speak to that audience, and in what way your product or service benefits them. With this, we can create an emotional connection between your brand and your customer. KDD has more than 10 years of experience in helping businesses develop a strong brand strategy and we help ensure communications across all marketing channels are brand cohesive.

 

Logos & Brand Identities

A logo is a key brand element that helps your clients or customers make an immediate visual association to your business. Our proven design process and talented team convert your thoughts, vision, and ideas into a visual mark that gives your business or organization a competitive edge.

And, there is much more to a brand than just a logo! KDD can also develop your brand guidelines, which can lay the groundwork for identifying brand visuals, brand voice and layout styles. The more distinct, specific, and cohesive these elements are, the stronger your brand will be.

See Our Logo Work

 

Graphic Design

Our creativity and design prowess is where we shine. Whether you need a fresh new look or a team that can correctly and creatively follow your existing brand guidelines, KDD is the right choice. We have experience designing all types of marketing materials, from print to digital, internal marketing to external marketing, and always with an eye for your target audience.

  • Brochures & Postcards
  • Business Cards & Letterhead
  • Print & Digital Advertising
  • Newsletters & Email Marketing
  • Annual Reports & Catalogs
  • Websites & Digital Assets
  • Billboards & Other Large Format Design
  • Merchandise & Promotional Items

See Our Portfolio

 

Websites

Custom WordPress Websites

One of KDD’s areas of expertise is in building beautiful, custom WordPress websites that convert. We build websites that are user-friendly and mobile-friendly, easy to maintain, and secure. You choose whether you want full control to edit and take over your website, or whether you prefer ongoing content support from KDD. We deliver an impactful and visually appealing web experience for your audience that supports your brand identity and marketing goals.

We build websites for many industries, including non-profit organizations, healthcare, manufacturing, professional services, food services, retail, and more.

See Our Custom Website Work

Website Management

Once your website is completed, it needs to be maintained and kept in good working order. To keep it running smoothly, the platform and plugins need to be updated regularly, the site needs to be backed up often, downtime needs to be addressed in a timely manner, and you have your business to focus on. Let KDD keep your site healthy and up-to-date.

 

Marketing & Communications

Social Media Marketing (SMM)

Social Media is here to stay. What better way to tell your brand’s story than by letting it come to life through these interactive platforms that your customers already spend hours on a day? This useful tool can help you expand and better reach your marketing goals. KDD stays up-to-date with the latest social trends, we dig deep into your target audiences, build visually impactful and strategic content plans, and analyze engagement to ensure you stand out.

Public Relations

Media consumption, conversation, and influence are increasingly shifting online where your target audience is likely getting most of their news and information. By using the power of PR, your stories, coverage, and content live online and generate value far past their publish date.

Not only do we harness the power of the web, but PR strategies still require more traditional aspects, like developing and disseminating press releases, pitches, expert commentary, thought leadership, and securing broadcast placements.

Tapping into this essential resource for your company allows you to stand up against your competitors. Whether you are a start-up or a long-standing company, a good PR strategy, rolled into your current marketing mix, helps businesses generate awareness, increase familiarity, and grow your brand. Making this valuable investment helps tell your story in the most unique way, while strongly supporting your SEO and marketing efforts.

Email Marketing

Email marketing is a proven and effective tool to reach your audience, grow your brand, and promote your products and services. KDD creates strategic ROI-driven campaigns that help your brand build relationships with customers, while also driving traffic to your website, social media channels, and other digital platforms.

You can keep your target market engaged, and informed with direct communication through optimized newsletters. From design, creation, list building, and delivery, KDD harmoniously blends this tool with your marketing efforts.

Google Advertising

Google is the most powerful search engine in the U.S. With Google Ads, your brand can be placed directly in front of the right customers when they are searching for services or products like your’s online. KDD tackles keyphrase research analysis and the competitive environment to make smarter decisions to reach your desired audiences.

The Google advertising network includes a variety of different advertising platforms, including; Search Ads, Display Ads, Video Ads, Shopping Ads, and more. KDD explores multiple channels and new opportunities to maximize your spending based upon your business goals.

Content Marketing

Your business is teeming with ideas and resources that you may not know how to put into words or how to best share them. KDD siphons through all that information and creates industry-specific content that is easily digestible by all your target audiences, and then strategically uses that content to increase your brand awareness and generate traffic.

Types of content KDD can create for your brand:

  • Blogs
  • Social Media Content
  • Infographics & Assets
  • Case Studies
  • Website Copy
  • Newsletter & Email Copy
  • eBooks & White Papers
 

Who We Work With

Though we’re based in the beautiful Hudson Valley, NY, our clients don’t have to be.

We work with companies across New York, New Jersey, New England, and beyond — including international clients.

We work with many different industries, including:

• Nonprofits
• Professional Services
• Manufacturing
• Health Care
• Real Estate
• Tourism

• Food Service
• Recreation
• Retail
• E-Commerce
• Financial Services
• And more!