Getting to know Katy Dwyer Design

In September, Katy Dwyer Design took part in the first Virtual Business Expo hosted by the Ulster County Regional Chamber of Commerce.

Watch now! For a full transcript, see below…

Welcome to Katy Dwyer Design where we make brands more Powerful, Profitable, and Lovable! Katy Dwyer Design is a boutique marketing & communications firm located in Uptown Kingston. We’re a Small Team, with BIG Experience. We’re Friendly. We’re Talented. We Listen. We Educate. We Deliver.

We work with many local businesses, ranging from retail to restaurants, non-profits to healthcare, financial services to tourism, and many others.

Our marketing expertise includes branding, social media, graphic design, websites, email marketing, PR and communications.

Education is important to us, so we wanted to share a few tips on how to keep marketing in this uncertain environment.

Tip #1:
Evaluate and Re-evaluate your Target Audience Marketing is most effective when being specific and messaging to a particular audience. With so many changes in how we work, travel, buy food, go to school, and live our day-to-day lives, make sure you are evaluating and re-evaluating who your target audience is and who they could be.

Tip #2:
Uplevel your Digital Presence Now is the time to invest in digital! Don’t have a website? It’s time to get one. Is your website 5 years old or more? It’s time to redesign. Are you on social? Now’s a good time to create a strong following on social media. Is your digital presence up-to-date? Make sure all your profiles: Facebook, Google MyBusiness, Instagram, Yelp, your website, anywhere you can be found online; make sure all of the information is up-to-date and correct.

Tip #3:
Have Empathy and Sensitivity for your customers and staff This is just good sense regardless of what’s happening in the world. But it’s especially important to remember now. Keep communications positive and engaging. Unless it’s your business to be political, don’t be political in your business space. Have empathy for everyone who walks in the door, works for you, or buys from you. Remember we are all just trying to get through these times, and that means something different for everyone.

If you are wondering how Katy Dwyer Design can help your business, we’d love to chat.

You can schedule a call at your convenience using our website, jumpstart a project with our work with us form, or call 845-244-0337.

Thanks for spending a little bit of time with everyone here at Katy Dwyer Design!