Dental Services Organization
KDD developed the branding and marketing strategy for a growing regional Dental Service Organization (DSO) with multiple affiliated practices. Acting as an external marketing department for the DSO, the KDD team conducted competitive research, created a strong brand for the DSO, and developed and implemented a comprehensive, multifaceted, and scalable strategy for branding and marketing the individual practices.
Through our ongoing work, which includes social media management, digital advertising, website design and management, marketing collateral design, and internal communications support, the practices have had an increase in new patients and online engagement, and the DSO has expanded its affiliate network. The results have been twofold: individual practices have seen continued growth, while the DSO has experienced overall market growth.