Graduate College for the Sciences
An internationally recognized Graduate College for the Sciences approached KDD when its prior marketing agency wasn’t delivering results. The college also needed a brand image upgrade in response to increasing competition from rivals within its academic field.
KDD developed a robust marketing strategy for the college’s online and in-person Graduate Certificate, Master’s Degree, and Doctorate Degree Programs. Our team refreshed the college’s brand image with a new logo, brand guidelines, and printed marketing materials. We utilized an integrated marketing strategy with email funnels, Google Ads, social media ads, and organic social media recommendations to appeal to a wider audience and better connect with prospective students and alumni.
Since working with KDD, the Graduate College is receiving more applications from higher-quality candidates. For the first time, applications have exceeded enrollment capacity for the college’s programs.