The Chamber has assembled three experts in the field of Digital Marketing to help your business or organization stay competitive. Very often, to a small business owner, the online world can seem intimidating. Join us at our April Breakfast Meeting to hear how to promote your business in this digital marketing economy.
Katy Dwyer, president of the Kingston-based branding firm Katy Dwyer Design, will kick off the discussion with ways to establish and grow your company’s online marketing footprint. Maintaining a healthy and active digital presence is key in today’s economy. She’ll share some important do’s and don’ts for your website and social media that will have your customers clicking and calling, rather than bouncing away to your competitors.
Jeremy Ellenbogen, president and CEO of Ellenbogen Creative Media brings his 22 years of experience helping international, national, and local organizations use digital media to build their brand. Video is quickly becoming the content of choice for consumers researching for products and services on websites and in social media. You’ll get an overview on how and where to use video to promote your company and engage customers on a whole new level.
Abe Uchitelle, President of Dragon360 (formerly known as DragonSearch), will provide an overview of the three core pillars of any successful digital marketing strategy: Traffic Acquisition, Traffic Conversion, and Brand Growth. Abe’s presentation will highlight how paid and organic tactics, both on-site and off-site, can contribute to a holistic strategy that uses drives real business outcomes. Every aspect of a brand’s online presence must work together to be successful, and this three-pillar approach will provide an overview of how each component has an important role to play.