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Let’s clear something up.
Your Brand is NOT your Logo. Your Logo is NOT your Brand.
A logo is a part of your brand, but it doesn’t (and shouldn’t) tell the whole story. It’s just the tip of the iceberg.
Here’s what your logo SHOULD do:
Your brand, on the other hand, is how your customers perceive your business.
Check back soon for a more detailed look at your brand on the blog!