Are you developing a new property, or have you recently purchased one? Do you need help marketing your property and attracting buyers or renters?

Katy Dwyer Design (KDD) works with various real estate and property development businesses to define brands, reach prospective buyers or renters, and turn them into leads for your broker.

KDD’s team of marketing experts can help:

• Identify the market for your luxury homes, apartments, or condos
• Reach the right prospective buyers/renters
• Define a brand and messaging strategy for new or existing developments
• Increase interest in your listings
• Provide marketing support to your broker

CASE STUDY:
Luxury Apartment Development

When the client approached KDD, they had just broken ground on the construction of a new high-end apartment complex. Because of the high visibility of the location, passers-by were becoming increasingly curious about the development. Although the client had an existing logo and a landing page, a defined brand identity and marketing and communications strategy were lacking. The client needed help designing a full website and reaching the right prospective renters. 

KDD began by creating brand guidelines and a visual architecture that supported the existing logo. Since renderings and photographs were not yet available for the units, KDD focused on marketing the lifestyle of living within the community, utilizing stock photos and key messages to design an email drip campaign. The same messaging strategy was carried over to an updated landing page, social media posts, site signage, and ultimately, a full website design.