Luxury Apartment Development
When the client approached KDD, they had just broken ground on the construction of a new high-end apartment complex. Because of the high visibility of the location, passers-by were becoming increasingly curious about the development. Although the client had an existing logo and a landing page, a defined brand identity and marketing and communications strategy were lacking. The client needed help designing a full website and reaching the right prospective renters.
KDD began by creating brand guidelines and a visual architecture that supported the existing logo. Since renderings and photographs were not yet available for the units, KDD focused on marketing the lifestyle of living within the community, utilizing stock photos and key messages to design an email drip campaign. The same messaging strategy was carried over to an updated landing page, social media posts, site signage, and ultimately, a full website design.