A well-known national eCommerce brand approached KDD about up-leveling and optimizing their Google Ad campaigns.

Challenge: Our client was running too many campaigns that were not converting into sales, and they were unable to keep up with the latest best practices and features on the Google Ads platform.

Result: KDD performed a thorough audit of the latest ad data to determine which campaigns were performing and which weren’t. We helped to connect the client’s account to their Google Merchant account, adjusted landing page links, and instituted better conversion tracking. We established new, streamlined campaigns with targeted ad copy and updated keywords to better resonate with potential customers. As a result, the client saw not only an increase in online conversions (more sales!) but also was able to decrease overall ad spend.

The Institute for Holistic Health, a massage school that opened its doors in 2022, needed to establish a brand identity and attract students.

Challenge: As The Institute for Holistic Health was preparing to open its doors in the Hudson Valley, the founders needed help creating a brand identity, identifying target markets, establishing an online presence, and developing and executing a full marketing and advertising strategy. The biggest challenge was raising awareness of massage therapy as a viable career option and reaching people who had never considered becoming a massage therapist.

Result: KDD worked with The Institute for Holistic Health to develop a recognizable brand identity and a friendly, approachable voice. Our team created and implemented an integrated marketing strategy, identifying multiple distinct target markets and crafting content to appeal to each one. In addition to the website design and content work, KDD also executed email funnel campaigns and digital advertising to increase reach, connect with prospective students, and encourage higher enrollment. Since opening, The Institute for Holistic Health has seen steady enrollment and high satisfaction from students. KDD continues to support The Institute for Holistic Health with ongoing strategic marketing.

“We are so appreciative of the website and marketing expertise provided to us by Katy Dwyer Design. We have tripled our business expectations for this year with their skilled guidance.”

Andrea Whitney, Director of Education, The Institute for Holistic Health

Click through the gallery below to see more of what we created for The Institute for Holistic Health:

The Alden March Bioethics Institute (AMBI) of Albany Medical College came to KDD seeking fresh ideas and a more hands-on approach to building its brand message.

Challenge: AMBI is internationally recognized as a leader in the growing field of bioethics, offering Graduate Degree and Graduate Certificate programs in Clinical Ethics, Bioethics, and Health Ethics and Policy. The institute’s brand image needed a major rejuvenation to remain competitive amidst an expanding field of rivals in the bioethics education space. Recent marketing efforts and digital advertising campaigns lacked versatility, innovation, and definitive examples of ROI. In addition to redesigning AMBI’s logo and updating its brand guidelines, KDD was tasked with creating a robust marketing and advertising strategy that would reach and attract a wider target audience with the measurable goal of increasing enrollments. Both the rebranding and marketing efforts needed to align with Albany Medical College’s global brand guidelines and messaging.

Result: The KDD team created a fresh, well-defined, recognizable logo and a cohesive set of brand guidelines that were implemented across all of AMBI’s traditional and digital materials. Working within the confines of an existing website structure, KDD consulted to improve the content and messaging to better resonate with prospective students. In addition, KDD created new email funnels that respond to program inquiries and guide potential students toward enrollment. After a detailed analysis of AMBI’s past Google Search ads, KDD developed a comprehensive campaign strategy that properly optimized ads to produce better ad performance and conversions without increasing the ad budget. Throughout the entire process, KDD guided AMBI’s decision-makers by offering thoughtful and research-backed recommendations, providing data with clear explanations for how goals were being accomplished, and adapting our strategy, as needed, based on AMBI’s feedback and ideas. KDD continues to act as a team partner with Alden March Bioethics Institute, consulting in content and strategic digital marketing.

KDD developed the branding and marketing strategy for a growing regional Dental Service Organization (DSO) with multiple affiliated practices. This DSO aims to remove the burden of operations from individual practices, allowing dentists to prioritize patient care.

Challenge: The DSO needed help to manage marketing and communications for its family of individual dental practices. Their goals were to develop a unique brand for each of their affiliated practices and raise the online presence of each brand to ultimately attract new patients and new affiliated practices. The DSO started with a handful of locations but quickly began to grow. With new practices added regularly, a streamlined approach was necessary to support the branding and marketing of incoming affiliates.

Result: Acting as an external marketing department for the DSO, the KDD team conducted competitive research, created a strong brand for the DSO, and developed and implemented a comprehensive, multifaceted, and scalable strategy for branding and marketing the individual practices. Through our ongoing work, which includes social media management, digital advertising, website design and management, marketing collateral design, and internal communications support, the practices have had an increase in new patients and online engagement, and the DSO has expanded its affiliate network. The results have been twofold: individual practices have seen continued growth, while the DSO has experienced overall market growth.

The Thruway Family of Stores is a family-owned retail corporation including Thruway Sporting Goods, Thruway Wine and Liquor, and Thruway Ace Hardware. Thruway offers a hometown shopping experience with quality brands and a focus on community.

Challenge: Thruway came to KDD in need of a full marketing strategy, social media consultation, a new website, as well as a cohesive brand strategy for their 65th anniversary. But when the entire world came to a halt due to COVID-19 and shifted to being almost entirely online, Thruway needed to quickly adapt, and social media and their digital presence became exponentially important in keeping customers informed.

Result: We communicated the many changes to their hours and policies through their social media channels, Google MyBusiness, their website, and weekly e-newsletters. Through consistent outreach to customers, we were able to increase engagement, followers, subscribers, and e-newsletter open and click-through rates, resulting in higher brand awareness with their target audiences. In addition, KDD designed and developed an easier-to-manage website for the parent company and it’s three retail stores.

Click through the gallery below to see more of what we created for Thruway Family of Stores:

This Hudson Valley commercial real estate firm was looking for digital marketing support through social media, email marketing, and search engine optimization.

Challenge: The brokers in this successful firm wanted to add strategy to their digital marketing efforts but didn’t have the time or expertise in-house to do so.

Result: Our team at KDD put a social media strategy in place and began developing and posting consistent content to the brokers’ social profiles. The website search engine optimization was addressed, and some reworking of the website helped user engagement. And we continue to support the brokers through an evolving email marketing strategy.  There continues to be an increase in reach and engagement on the social platforms, of which the national organization they are associated with even took notice. The business owners play an important role in the strategy by bringing ideas to the table, sharing photos of their meetings and events, and participating on social media on their personal accounts. It’s a team effort that continues to grow their audience and brand for true social media success!

As a multi-faceted housing and community organization, RUPCO needed to communicate its depth of services to a variety of different audiences.

Challenge: RUPCO serves the Hudson Valley region in creating and maintaining quality, sustainable, affordable housing and rental opportunities, fostering community development and revitalization, and providing opportunities for people to improve their living standards. With such a breadth of offerings, RUPCO needed a user-friendly website with advanced functionality, a clean, modern design, and engaging and concise content. The organization came to KDD wanting to refine its brand story and messaging, expand its geographical footprint to develop new partnerships and generate new projects, and reach a wider audience.

Result: The KDD team developed recommendations for refreshing RUPCO’s brand message and provided ongoing support by implementing a multi-channel action plan that included media outreach, content development, advertising, stakeholder correspondence, and thought leadership opportunities. Our team also began to work closely with RUPCO’s department leadership to reorganize and redesign the website, rethinking the user’s journey and making information quick and easy to find. The resulting website strengthened the RUPCO brand, positioning the organization to make an even greater impact as a leader in community development and revitalization.

Click through the gallery below to see more of what we created for RUPCO:

Before Impact PR & Communications even had a name, Filomena Fanelli came to Katy Dwyer Design for help branding her new business.

Challenge: When Filomena approached KDD, she had a few business names in mind, and the process began with a name consultation. After choosing the name, Impact PR & Communications evolved into a complete branding and website project.

Result: KDD worked with Filomena to identify which business name would strike the right chord with her audience and fit her business and personality. We also helped to determine an appropriate domain name. From there, KDD developed a brand and WordPress website to jumpstart Filomena’s business. As Impact PR & Communications grew, the company came back to KDD for presentation designs, ad design, and more. Recently, KDD redesigned the website to reflect the company’s growth and better meet its evolving business needs.

“I wouldn’t work with anyone else if they paid ME. That’s how highly I think of Katy Dwyer Design”

Filomena Fanelli, CEO/Founder, Impact PR & Communications

Click through the gallery below to see more of what we created for Impact PR & Communications:

See More Branding & Creative by KDD | See More Websites by KDD | All Work

The Friends of Mills at Staatsburgh raise funds to preserve, interpret, and maintain the Staatsburgh State Historic Site. Their mission is to educate the community about the Hudson Valley’s role in the Gilded Age.

Challenge: Originally called the Friends of Mills Mansion, this nonprofit had recently refreshed their brand and changed their name to reflect the state’s name of the historic site. Their website was next in line for a refresh.

Result: KDD consulted with the Friends to design and develop a brand-new website. The new site is now visually impactful and reflects the grandeur of the gilded age Hudson Valley mansion. KDD continues to work closely with the Friends board of trustees, who earned gilded stars for their content collection and organization.

Click through the gallery below to see more of what we created for Friends of Mills at Staatsburgh: