For their 20th Anniversary, Bottomless Closet, a non-profit organization in New York City which helps empower women in need to enter the workforce, decided it was time to upgrade their website. Though the previous website was in WordPress, it was difficult to manage, and therefore, was not kept up to date. The user interface was outdated and not friendly to the typical website visitor. KDD was brought in to design and develop the new online presence.
Through a series of meetings, we determined who the typical site visitor was—and there wasn’t one answer. From women in need, to individuals looking to volunteer or donate clothes, to corporations interested in partnerships, the new site needed to speak to a variety of markets.
In addition, the site had to integrate with the non-profit’s donor CRM, used for event registrations and donations alike.
Staying in the lane of the existing brand visuals and identity, KDD developed a new WordPress website in time for Women’s History Month, and the celebration of Bottomless Closet’s 20th Anniversary.
Click through the gallery below to see more of what we created for Bottomless Closet: