Dental Service Organization
MARKETING & COMMUNICATIONS
KDD developed the branding and marketing strategy for a growing regional Dental Service Organization (DSO) with multiple affiliated practices. This DSO aims to remove the burden of operations from individual practices, allowing dentists to prioritize patient care.
Challenge: The DSO needed help to manage marketing and communications for its family of individual dental practices. Their goals were to develop a unique brand for each of their affiliated practices and raise the online presence of each brand to ultimately attract new patients and new affiliated practices. The DSO started with a handful of locations but quickly began to grow. With new practices added regularly, a streamlined approach was necessary to support the branding and marketing of incoming affiliates.
Result: Acting as an external marketing department for the DSO, the KDD team conducted competitive research, created a strong brand for the DSO, and developed and implemented a comprehensive, multifaceted, and scalable strategy for branding and marketing the individual practices. Through our ongoing work, which includes social media management, digital advertising, website design and management, marketing collateral design, and internal communications support, the practices have had an increase in new patients and online engagement, and the DSO has expanded its affiliate network. The results have been twofold: individual practices have seen continued growth, while the DSO has experienced overall market growth.