Dwana Smallwood Performing Arts Center
BRANDING & CREATIVE • WEBSITE • MARKETING & COMMUNICATIONS
Dwana Smallwood, Alvin Ailey American Dance Theater alumni and creator of the Oprah Winfrey Leadership Academy Dance Company, contacted Katy Dwyer Design because she needed help building the brand for her new non-profit organization, the Dwana Smallwood Performing Arts Center (DSPAC).
Challenge: Initially, DSPAC approached KDD for branding and website help. As the organization grew, its marketing needs expanded, and the KDD team supported DSPAC at every step along the way.
Result: From the first round of logos KDD designed, DSPAC found an instant winner, and the brand was born. We designed a custom WordPress website, complete with donation links, the ability to integrate with the center’s class registration portal, a blog, galleries, and more. Years later, KDD refreshed the website to better reflect DSPAC’s growth. KDD also supported the organization over the years by designing and producing postcards, outdoor banners, social media graphics, and 6-color-imprint t-shirts for the DSPAC dancers.
Click through the gallery below to see more of what we created for Dwana Smallwood Performing Arts Center: