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Impact PR & Communications
BRANDING & CREATIVE • WEBSITE
Filomena Fanelli came to Katy Dwyer Design when she needed to brand her new business. The process began with name consultation. With a few names Filomena already in mind, they worked together to determine what would strike the right chord, what would work best (and was available) as a domain name, and what name would fit her business and personality.
With a name in place, the next step was logo design. After careful consideration and fact-finding discussions with Filomena, 3 designs were developed and presented. From there, one direction was chosen, and Katy worked to fine-tune the design with Filomena’s suggestions and requests. The process of designing the logo also helped to jump start the overall branding for Impact PR & Communications, and business cards were designed.
In building the website, Filomena and Katy worked together to craft the right site map and content plan. Using a pre-developed WordPress theme, Katy built a unique website for Impact PR & Communications, a website that fit seamlessly within the brand Katy and Filomena had developed. We met with Filomena a number of times not just to work out the design, but to also be a sounding board for the flow of content.
As Impact PR & Communications grew, Filomena came back to Katy Dwyer design for a presentation design, ad design, and more. Filomena continues to reach out to us as new marketing needs arise.