The Institute for Holistic Health, a massage school that opened its doors in 2022, needed to establish a brand identity and attract students.
Challenge: As The Institute for Holistic Health was preparing to open its doors in the Hudson Valley, the founders needed help creating a brand identity, identifying target markets, establishing an online presence, and developing and executing a full marketing and advertising strategy. The biggest challenge was raising awareness of massage therapy as a viable career option and reaching people who had never considered becoming a massage therapist.
Result: KDD worked with The Institute for Holistic Health to develop a recognizable brand identity and a friendly, approachable voice. Our team created and implemented an integrated marketing strategy, identifying multiple distinct target markets and crafting content to appeal to each one. In addition to the website design and content work, KDD also executed email funnel campaigns and digital advertising to increase reach, connect with prospective students, and encourage higher enrollment. Since opening, The Institute for Holistic Health has seen steady enrollment and high satisfaction from students. KDD continues to support The Institute for Holistic Health with ongoing strategic marketing.
“We are so appreciative of the website and marketing expertise provided to us by Katy Dwyer Design. We have tripled our business expectations for this year with their skilled guidance… We are grateful for the relationship we have developed with this local company!”
Andrea Whitney, Director of Education, The Institute for Holistic Health
Click through the gallery below to see more of what we created for The Institute for Holistic Health: