Mid-Hudson Discovery Museum
BRANDING & CREATIVE • WEBSITE

Katy Dwyer Design was chosen to work with the Mid-Hudson Discovery Museum (formerly the Mid-Hudson Children’s Museum) on the redesign and development of its website.
Challenge: In 2015, Executive Director Lara Litchfield-Kimber came prepared with a clear vision of how the Mid-Hudson Children’s Museum website needed to change, what she wanted to see, and why it needed to be taken to the next level. The original site wasn’t mobile-friendly and wasn’t organized as well as it could be. The new site would have to have multiple layers, appealing to both museum-goers and potential donors, and support the many arms of the museum, such as exhibits, education, and space rentals.
Result: For the Mid-Hudson Children’s Museum website, KDD designed a custom WordPress site, giving the museum staff more control over the content with an easier-to-manage content management system than they had before. The new site included an alert banner for the homepage when needed, an event calendar, multiple forms for different inquiry types, and portals for exhibits, education, membership, and parents and caregivers.
The museum enlisted KDD once again as it rebranded from a Children’s Museum to become the Mid-Hudson Discovery Museum, expanding its reach to a larger target market by shifting its focus from ages 0-6 to ages 0-12. KDD designed a new logo for the Discovery Museum but still embraced aspects of the original branding of the Children’s Museum.
Click through the gallery below to see more of what we created for The Mid-Hudson Discovery Museum: