Dr. John Quinn at Moriarty Physical Therapy first contacted Katy Dwyer Design to refine his logo and business cards, and develop a new brochure. While the Moriarty logo was really on the right path, it just needed some typographic work and illustration tweaking to make it great. But the business cards and brochure had a heavy feel to them, which wasn’t in line with the brand Dr. Quinn was trying to portray. He wanted to give his materials a breath of fresh air, make them open, inviting, and speak to the right audience: athletes, seniors, and women.
Once KDD helped to develop new print collateral, we moved on to tradeshow materials. We designed and produced a custom pop-up tent, wall, table throw, and banner stands so that Moriarty Physical Therapy could stand out among the crowd at outdoor events like the Walkway Over the Hudson Marathon. We also designed and helped to produce and install new graphics on their Rt. 55 billboard.
Finally, it was time to redesign their website. Unhappy with the template he had been working within, KDD custom designed and developed a new WordPress website based on the brand we had helped to refine, the target audience Moriarty wanted to reach, and the look and feel Dr. Quinn was aiming for.
Katy Dwyer Design continues to work with Moriarty Physical Therapy as the need arises for new digital and print promotional materials, and other branding and marketing consulting needs they have.