As a multi-faceted housing and community organization, RUPCO needed to communicate its depth of services to a variety of different audiences.
Challenge: RUPCO serves the Hudson Valley region in creating and maintaining quality, sustainable, affordable housing and rental opportunities, fostering community development and revitalization, and providing opportunities for people to improve their living standards. With such a breadth of offerings, RUPCO needed a user-friendly website with advanced functionality, a clean, modern design, and engaging and concise content. The organization came to KDD wanting to refine its brand story and messaging, expand its geographical footprint to develop new partnerships and generate new projects, and reach a wider audience.
Result: The KDD team developed recommendations for refreshing RUPCO’s brand message and provided ongoing support by implementing a multi-channel action plan that included media outreach, content development, advertising, stakeholder correspondence, and thought leadership opportunities. Our team also began to work closely with RUPCO’s department leadership to reorganize and redesign the website, rethinking the user’s journey and making information quick and easy to find. The resulting website strengthened the RUPCO brand, positioning the organization to make an even greater impact as a leader in community development and revitalization.
Click through the gallery below to see more of what we created for RUPCO: