Thruway Family of Stores
WEBSITE • MARKETING & COMMUNICATIONS
The Thruway Family of Stores is a family-owned retail corporation including Thruway Sporting Goods, Thruway Wine and Liquor, and Thruway Ace Hardware. Thruway offers a hometown shopping experience with quality brands and a focus on community.
Challenge: Thruway came to KDD in need of a full marketing strategy, social media consultation, a new website, as well as a cohesive brand strategy for their 65th anniversary. But when the entire world came to a halt due to COVID-19 and shifted to being almost entirely online, Thruway needed to quickly adapt, and social media and their digital presence became exponentially important in keeping customers informed.
Result: We communicated the many changes to their hours and policies through their social media channels, Google MyBusiness, their website, and weekly e-newsletters. Through consistent outreach to customers, we were able to increase engagement, followers, subscribers, and e-newsletter open and click-through rates, resulting in higher brand awareness with their target audiences. In addition, KDD designed and developed an easier-to-manage website for the parent company and it’s three retail stores.
Click through the gallery below to see more of what we created for Thruway Family of Stores: