Wiltwyck, a championship course private golf club located in Kingston, NY, was under new ownership, opening its course up to the public, and therefore needed a rebrand. Katy Dwyer Design was called in to bring a fresh look, and make an 85-year-old golf club brand look fresh and appeal to a new generation of golfers.
The logo was the logical first step, and the challenge was to find a balance between the old brand and the new. Keeping the color similar and singular, we created a logo looks modern, but has a taste of the original logo as well, both of which used a tree as the icon. Moving on from the logo, we developed a standard look and feel for the new brand, designing business cards, stationery, a new promotional brochure, and banner displays.
With the logo and rebrand underway, we were tasked with building a new website for the club in a matter of weeks. Golf season was starting soon and the front-end marketing website from the past club would not hold up to current standards. We designed a custom responsive WordPress website, with easy-to-navigate content.
In addition to marketing materials, we also helped to develop print advertising and provided social media consultation to get the ball rolling.